UNT Green Pride: Cafe

Trademarks & Licensing

The vision of the University of North Texas is to be a diverse and inclusive institution creating the knowledge and innovations that will shape our future, while cultivating excellence in the next generation of scholars and leaders for the global community. The primary goal of UNT’s Trademark & Licensing program is to support that vision via the continued growth of the university’s positive image and reputation. The program seeks to provide greater access to university-branded apparel and merchandise for the university community, alumni and friends. The program also creates new opportunities for the university to engage with local, regional and national businesses, which helps to drive the economy and bring valuable revenue to the university.

The university must control and monitor the use of its marks in order to retain its rights and associated revenue. Controlling the marks also protects the UNT brand, ensuring a continued positive reputation in the community. UNT wants to prevent misleading or inaccurate portrayals of the university and its relationships to other brands. The university also wants to prevent others from taking advantage of the goodwill the institution has in the community-- symbolized by the university’s family of brands and marks.

The UNT System and the University of North Texas are the owners of all of their trademarks, service marks, trade names, slogans, graphic images and photography and they may not be used without permission.The university has a legal right to protect its trademarks, service marks, brand names and indicia from unauthorized use. Usage is restricted to the university and licensees, sponsors and business partners of the university who have been contractually granted permission. To protect against confusion and dilution, the university does not permit private businesses to use university trademarks for their business name except for affiliated entities. If necessary, the university will take legal action to protect these rights.